Personalisation Manager

About the role

As an Audience Orchestration Executive, you’ll play a hands-on role in building, testing, and activating customer audiences and journeys across multiple channels. Using Adobe Experience Platform, you’ll ensure campaigns run seamlessly, journeys are correctly orchestrated, and customers remain at the heart of every decision. This role is all about precision, execution, and continuously improving how we communicate with our customers.

You will be responsible for

• Build and refine customer segments in Adobe AEP based on stakeholder briefs.
• Design, implement, and optimise journey logic—including branching rules, timing, triggers, and suppressions.
• Run test-and-learn initiatives (A/B tests, send‑time optimisation, subject line testing) to drive continual improvement.
• Troubleshoot data or journey issues, ensuring real-time behavioural triggers and integrations function correctly.
• Monitor new Adobe capabilities, pilot innovative use cases (e.g., AI-driven journeys, real-time personalisation), and maintain documentation and audience catalogues.

You will need

• Hands-on experience with Adobe Experience Platform / CDP or equivalent journey orchestration tools (1–2 years).
• Strong analytical mindset with the ability to interpret data, design segmentation logic (SQL desirable), and optimise journeys.
• Detail-focused problem-solver with the ability to work at pace and manage multiple builds.
• Solid understanding of customer lifecycle marketing, personalisation, and real-time / event-driven journeys.
• Awareness of GDPR and data privacy principles in a customer context.

Whats in it for you?

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary

• Holiday starting at 25 days plus a personal day (plus Bank holidays)

• Private medical insurance

• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave

• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

About Us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application,

click here

for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.