Digital Marketing Specialist

We help the world run better At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What You'll Do The SAP Concur Digital Experience & Engagement team is seeking a versatile Digital Marketing Specialist to support the strategy and execution of our end‑to‑end digital ecosystem. In this role, you will focus primarily on review sites marketing tactics to drive brand credibility, visibility, and conversion, while also supporting TripIt email marketing initiatives. You will collaborate with cross‑functional and global stakeholders to optimize customer touchpoints that influence the prospect and customer journey. This position offers strong opportunities for professional growth within a dynamic and creative marketing environment.

This role may require flexibility to attend meetings and calls outside of standard business hours due to collaboration with global teams.

What You Bring

• Execute ongoing review sourcing campaigns, including day‑to‑day activation and optimization.
• Monitor performance across review platforms and deliver optimization recommendations based on trends, sentiment, and engagement.
• Partner closely with the SEO team to ensure alignment on AI‑driven optimization, discoverability, and content strategy across review ecosystems.
• Build and operationalize a review response strategy, aligning closely with community management and social teams to ensure consistent voice and timely engagement.
• Manage content updates, messaging alignment, and ongoing optimization across key review sites.
• Monitor performance, sentiment, and engagement metrics on review platforms, translating insights into actionable recommendations.
• Support programs that encourage authentic customer reviews in alignment with brand and compliance guidelines.
• Support the execution of TripIt email marketing programs, including content setup, scheduling, QA, and deployment.
• Collaborate with stakeholders to ensure email messaging aligns with campaign objectives and customer lifecycle moments.
• Assist with reporting and analysis of email performance, identifying optimization opportunities to improve engagement and effectiveness.

Required & Preferred Qualifications

• 1–3 years of experience in digital marketing, content marketing, or related field.
• Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent practical experience.
• Hands‑on experience with digital marketing tools and platforms such as review site platforms, email marketing tools, Adobe, Drupal, or other web CMS platforms.
• Experience supporting or executing email marketing programs is preferred.
• Strong passion for delivering world‑class customer and digital experiences.
• Experience working in a global environment with remote or distributed teams.
• Excellent troubleshooting, problem‑solving, and organizational skills.
• Ability to manage multiple priorities while maintaining attention to detail in a fast‑paced environment.
• Strong analytical skills with a data‑driven mindset.
• Excellent written and verbal communication skills.
• Ability to pass a background check.

Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 69800 - 118800(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 449712 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: