Senior Visual Experience Designer, Marketing

Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

We’re looking for a hands-on Senior Visual Experience Designer to collaborate with our Marketing Strategy teams on end-to-end experiences. The ideal candidate brings a hybrid background in product design, marketing design, and art direction to unify and elevate our work across web, in-game, and email channels. You’ll report to the Design & Content Production Manager and work closely alongside a small team of designers, helping set creative direction while remaining deeply involved in day-to-day design execution.

This role blends design thinking, marketing design strategy, art direction, and hands-on craft into a single, end-to-end practice. You’ll be responsible not only for defining through scalable guidelines how campaigns should look and feel, but also for personally designing, refining, and shipping high-quality creative that reflects game branding and resonates with gamer communities.

You’ll collaborate frequently with UX Designers building website products, maintaining the web design library, and creating internal marketing tooling. While those partners focus on product usability and systems, you’ll bring a strong point of view on visual storytelling, brand expression, and creative cohesion, ensuring marketing experiences feel intentional, polished, and emotionally engaging. Your work will directly influence the design libraries and internal marketing campaign tooling to unlock high quality campaign creation at scale.

Responsibilities

• Lead hands-on marketing design and art direction for cross-channel campaigns across web, in-game, and email
• Personally design and refine campaign visuals, layouts, and UI while setting a high bar for craft and quality
• Define and maintain scalable marketing design guidelines, templates, and visual frameworks that support consistency across channels
• Establish clear creative guardrails that enable speed and autonomy while preserving brand and campaign integrity
• Provide art direction and creative guidance to a mid-level UI / graphic designer through collaboration, critique, and example
• Ensure all campaign experiences feel cohesive with game branding, franchise identity, and player expectations
• Translate marketing goals, audience insights, and brand direction into compelling, production-ready creative
• Partner with UX Designers to align marketing creative with website products, shared components, and the broader web design system
• Contribute to and help evolve design systems and Figma libraries, especially for marketing and campaign use cases
• Collaborate closely with product, marketing, and engineering partners to balance creative ambition with technical feasibility
• Use research insights, performance data, and digital marketing best practices to inform creative and experiential decisions
• Clearly communicate design intent through concepts, prototypes, documentation, and stakeholder presentations

Qualifications

• 7+ years of experience in product design, marketing design, art direction, or hybrid design roles
• Strong portfolio demonstrating:

• Hands-on marketing design and art direction across digital and campaign-based experiences
• Cohesive, brand-aligned execution supported by scalable guidelines or systems
• UX and product thinking from concept through delivery
• Polished UI, layout, typography, and graphic craft

• Proven experience designing for web, email, and/or in-game or live-service marketing environments
• Experience creating, maintaining, or contributing to design systems and Figma libraries
• Proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator)
• Ability to move fluidly between art direction, marketing design strategy, and hands-on execution
• Strong collaboration and communication skills across design, marketing, and product teams
• Comfort working in fast-paced, cross-functional environments with multiple parallel workstreams
• Ability to raise creative quality and challenge existing approaches respectfully and constructively
• Background in art direction, creative direction, or graphic design within marketing or product organizations Experience managing and scoping multiple campaigns with tight timelines and quick turnarounds
• Familiarity with CRM, lifecycle marketing, or campaign-based workflows
• Experience leading creative reviews, critiques, or collaborative workshops
• Comfort using Google Workspace tools
• Passion for games and an understanding of player psychology and gamer communities is a plus

Pay Transparency - North America Compensation And Benefits The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• Washington (depending on location e.g. Seattle vs. Spokane) *$108,900 - $145,200 USD

Pay is just one part of the overall compensation at EA.

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.