Senior Manager Portfolio Marketing

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Zebra Technologies is seeking a strategic and commercially-minded marketing leader to join our EMEA team as the Senior Manager of Portfolio Marketing. This is a key leadership role where you will guide a talented team and play a pivotal part in transforming how we position and drive demand for Zebra's integrated solutions across the EMEA region.

This role is instrumental in our shift from product-centric content to influential portfolio positioning. You will act as the voice of the EMEA partner & customer and our technical audiences, shaping both regional go-to-market plans and global product strategy.

Responsibilities: Portfolio Go-to-Market Strategy & Execution:

• Develop and execute a comprehensive portfolio marketing strategy for EMEA that aligns with Zebra’s growth objectives, resonates with partners and customers, and establishes clear market priorities.
• Actively influence country-centric marketing plans, providing strategic consultation to sales and field marketing teams to ensure portfolio messaging is integrated effectively into local GTM execution.
• Collaborate with global and EMEA product management teams to ensure product launch readiness, leading the GTM execution for new solutions including our transformative AI-powered devices.

Technical & Business Audience Engagement:

• Be the technical audience expert for EMEA marketing. Define and engage with key technical personas including IT, Operations, Procurement, and Developers.
• Leverage market intelligence to develop tailored programs, thought leadership, and engagement strategies for these audiences across events, technical communities, and digital campaigns.
• Craft compelling value propositions and messaging frameworks tailored to both business and technical personas (partners, customers, and internal stakeholders).

Market Influence & Intelligence:

• Serve as the "voice of the customer" for the EMEA region, gathering insights on portfolio and solution needs and feeding them back to the global product and marketing organizations to influence future strategy.
• Act as the key interface into our channel, developing specific value propositions for partners and representing their needs back into the business.
• Lead the education and enablement of the broader marketing, sales, and channel organizations on our portfolio, competitive positioning, and strategic narrative.

Team Leadership & Content Excellence:

• Lead, mentor, and develop a high-performing team of portfolio marketers, fostering a culture of collaboration, data-driven decision-making, and commercial accountability.
• Oversee the creation and differentiation of relevant, targeted marketing assets, including whitepapers, case studies, solution briefs, and digital assets that support the GTM strategy.

What You'll Be Accountable For:

• Influence on Revenue & GTM Success: Contributing directly to achieving portfolio revenue and pipeline targets through effective strategic input and marketing execution.
• Market Share: Implementing campaigns and strategies designed to support market share growth in key product categories.
• Audience Engagement: Measurable increase in engagement from key technical and business audiences.
• Team Performance: The successful delivery of the team's project pipeline and its contribution to GTM readiness and sales enablement.

Qualifications:

• 10+ years of broad based marketing or product management experience including 3+ years people management and 2-3 years of indirect channel marketing experience (preferred)
• Technical and Audience Understanding: Solid knowledge of technical audiences (e.g., IT professionals, Operations, Developers) and a proven ability to engage them effectively by addressing their specific needs and decision-making processes.
• Clarity of thinking & vision - keen prioritization skills
• Organizational Agility: Matrix, direct and indirect management
• Influence/Negotiation/Partnership skills with product teams
• Drive results and execution
• Ability to thrive in matrixed organization environment
• Ability to technically understand how products fit in to create and deliver a solution
• Excellent presentation & communication skills
• Staff management/team leadership
• Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
• Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
• Demonstrated willingness to actively participate with vertical marketing teams and Demand Marketing teams

Benefits:

• 25 days of vacation
• Up to 32 hours paid time off per year to volunteer with a charity of your choice
• Reward & Recognition scheme - earn points to spend online
• Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
• Annual bonuses based on financial results
• Yearly salary increases according to individual performance
• Employee referral bonus for bringing New Talent to Zebra
• Pension Scheme with a matched contribution up to 7%
• Private medical and dental cover
• Access to an innovative online learning platform
• Cycle to work scheme
• Employee Assistance Program

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