Manager - Brand Copywriting

The CoinDCX Journey: Building the Future of Finance At CoinDCX, our mission is clear — to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance.

As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale.

We believe change starts together — with bold ideas, relentless execution, and people who want to build what’s next. If you’re driven by purpose and thrive in environments where your work directly shapes the brand narrative, you’ll feel right at home here.

About The Role This isn't a typical content execution role. As a Brand Copywriter , you will own the creative voice and craft of the CoinDCX brand across high-visibility channels, ensuring every message is compelling, consistent, and rooted in deep customer insight.

This role exists to transform brand strategy and product innovation into persuasive, high-quality, and deeply resonant storytelling. You’ll build an emotional connection with our audience, elevate the brand’s creative output, and drive measurable engagement.

What You’ll Do

• Own creative copy end-to-end for major campaigns, brand initiatives, social media, video scripts, and long-form content.
• Translate complex financial concepts into clear, imaginative, and consumer-friendly brand narratives.
• Develop and safeguard the brand's tone of voice and editorial guidelines across all external and internal touchpoints.
• Conceptualise and write video scripts for digital channels that drive engagement and brand affinity.
• Partner with Brand, Creative, Product Marketing, and Performance teams to align copy with the overarching creative and business objectives.
• Drive content excellence and strategic integration of AI tools to research cultural trends, optimise for high engagement insights, and scale creative output.
• Set a high quality bar for creative craft, narrative depth, and strategic relevance.
• Stakeholder management.

You’ll Excel in This Role If You

• Think in terms of brand-defining narratives, not isolated messages.
• Have a strong bias for creative craft, narrative impact, and storytelling excellence.
• Are equally comfortable with visionary creative work and data-led strategic refinement.
• Thrive in fast-moving, ambiguous environments and bring creative structure to chaos.
• Communicate with intent — every word is a strategic choice.
• Take ownership and care deeply about creative quality and brand outcomes.
• (Bonus) Have experience in fintech, crypto, or brand-led consumer tech.

You’ll Know You’re Winning When (First 6 Months)

• Brand campaigns show measurable improvement in recognition, recall, and positive sentiment.
• The brand's editorial quality and creative execution feel consistent, intentional, and materially better than before.
• Creative and marketing teams rely on you as the authoritative voice on brand copy and narrative craft.

Why This Role Matters & What’s In It For You Brand storytelling is CoinDCX’s foundation for long-term trust and market leadership. In this role, you’ll directly influence how the public perceives and interacts with one of India’s most prominent financial technology brands. You’ll gain deep exposure to brand strategy, creative production, and cutting-edge AI-driven content optimization—while building work that defines a category.

Hiring Process Here’s what your journey with us looks like:

• Application Review – We assess for skills, craft, and intent
• Recruiter Connect – A short conversation to understand you better
• Functional Round(s) – Deep dive into creative strategy, writing quality, and problem-solving
• Assignment / Simulation Round – A take-home or live exercise to understand how you approach real brand challenges
• Culture & Values Discussion – A conversation to understand our ways of working

Where We Work We believe the best ideas emerge when people build together.

CoinDCX operates as a work-from-office organisation , and this role is based out of our Mumbai office — where collaboration, speed, and alignment happen in real time.

Perks That Empower You

• Design Your Own Benefits: Flexible perks to match your lifestyle
• Unlimited Wellness Leaves: Rest and recharge as you need
• Mental Wellness Support: Access to therapy and wellness resources
• Learning Sessions: Bi-weekly opportunities to learn and grow

Ready to Build What’s Next? If you want a role where your writing builds the brand, sparks connection, and drives cultural relevance — not just impressions — this is it.

Join CoinDCX and help us make crypto accessible to every Indian, together.