Sr. Events Marketing Manager

About Dialpad Dialpad is the leading AI-powered customer communications platform, transforming how businesses communicate with their customers. More than 50,000 companies around the globe — including Netflix, RE/MAX, Uber, Randstad, and Tractor Supply — rely on Dialpad to build stronger customer connections using real-time, AI-driven insights. Visit dialpad.com to learn more.

Being a Dialer At Dialpad, you’ll be part of a collaborative team working toward our shared mission of making our customers and their employees wildly successful. We believe that every conversation matters, and we're elevating each one with a platform that drives real-time insights and automation for our customers.

We thrive on continuous evolution, where every employee leverages industry-leading AI to constantly refine our platform and our own skills. We seek individuals who not only meet our high standards but go beyond them. Our ambition is significant, and achieving it requires a team that operates at the highest level. We look for individuals who are not just ambitious but who also possess the traits that are fundamental to our success: Scrappy, Curious, Optimistic, Persistent, and Empathetic .

Your role As a Senior Events Marketing Manager, you’ll own Dialpad’s enterprise tradeshow and conference strategy, driving measurable pipeline and revenue impact through high-impact industry events. You’ll work closely with Field Marketing, Partner Marketing, Sales, SDRs, RevOps, Marketing Ops, Brand, and Creative to ensure events function as integrated, pipeline-driving motions aligned with enterprise sales priorities.

You’ll lead the strategy and execution for Dialpad’s presence across a portfolio of enterprise SaaS and technology events — including flagship conferences such as Enterprise Connect and Google Cloud Next — while building scalable systems, playbooks, and operating models that enable consistent, high-quality execution.

This position reports to our Head of Field Programs and manages two direct reports. This role may be based in our San Ramon office, with flexibility for hybrid work and travel as required.

What You’ll Do Own enterprise tradeshow strategy

• Own the end-to-end enterprise tradeshow strategy and annual event portfolio across flagship and targeted industry events
• Define event objectives, target audiences, pipeline goals, and success metrics aligned with enterprise sales priorities

Lead End-to-end Tradeshow Execution.

• Lead exhibiting and sponsorship execution, including event selection, booth strategy, logistics, staffing, and onsite operations
• Own custom and modular booth programs in partnership with internal teams and external vendors

Manage budgets and vendors

• Own multi-event budgets, forecasting, and ROI management
• Lead vendor selection and management, establishing scalable standards and preferred partners

Drive pipeline coverage and executive engagement.

• Partner with Marketing, Sales, SDRs, and Ops to drive target account coverage, lead capture, attribution, and follow-up
• Manage executive participation, including meetings, VIP programs, and speaking opportunities

Measure, report, and optimize performance

• Define and report on event KPIs, including meetings, pipeline impact, and cost efficiency
• Deliver post-event insights and optimize event mix, execution, and staffing based on performance

Lead and scale the team

• Lead and develop two direct reports through clear goals and ongoing feedback
• Build repeatable playbooks, systems, and operational standards

Skills You’ll Bring

• 5+ years of B2B events marketing experience, with deep expertise in enterprise tradeshows within SaaS or enterprise technology.
• Proven experience managing large-scale, multi-event budgets and complex vendor ecosystems.
• Hands-on ownership of custom and modular booth programs at major industry events.
• Strong cross-functional leadership skills, with experience partnering closely with Field Marketing, Partner Marketing, and enterprise sales teams.
• Highly organized and detail-oriented, with the ability to operate effectively in fast-paced, deadline-driven environments.
• Strong analytical skills, with the ability to connect event performance to pipeline and revenue metrics.

For exceptional talent based in California the target base salary range for this position is posted below. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

California Salary Range

$157,250—$198,875 USD

We believe in investing in our people. Dialpad offers competitive benefits and perks, alongside a robust training program that helps you reach your full potential. We have designed our offices to be inclusive, offering a vibrant environment to cultivate collaboration and connection. Our exceptional culture, recognized repeatedly as a certified Great Place to Work, ensures every employee feels valued and empowered to contribute to our collective success.

Don’t meet every single requirement? If you’re excited about this role and you possess the fundamental traits, the drive, and strong ambition we seek, but your experience doesn’t satisfy every qualification, we encourage you to apply.

Dialpad is an equal-opportunity employer. We are dedicated to creating an inclusive environment, free of discrimination and harassment.