The CoinDCX Journey: Building the Future of Finance At CoinDCX, our mission is clear - to make crypto and blockchain accessible to every Indian and enable them to participate in the future of finance. As India’s first crypto unicorn valued at $2.45B, we are reshaping the financial ecosystem by building safe, transparent, and scalable products that power adoption at scale. We believe that change starts together. It begins with bold ideas, relentless execution and people who want to build what’s next. If you’re driven by purpose and thrive in environments where your work defines the next chapter of an industry, you’ll feel right at home here.
About The Role At CoinDCX, Brand is our primary trust engine - the system that translates frontier financial technology into mass adoption, institutional credibility and category leadership.
As SVP - Marketing, you will be the Category Architect for Crypto in India. Your mandate is not to promote crypto, but to normalize and institutionalize it - shaping how millions of Indians understand, assess and trust this new asset class.
You will own the full arc of brand impact: trust, recall, organic acquisition and market share. Operating at the intersection of cultural narrative, regulatory nuance, reputation management and capital discipline, your work will determine how CoinDCX is seen as the default, responsible gateway to the future of finance.
This role calls for a leader who thinks in multi-year horizons, stays steady under external scrutiny and builds brand systems that endure market cycles. You will lead a 20+ member, multi-disciplinary team across brand, media, social, PR, content and creative, while partnering closely with Growth, Product, Policy, Business and Leadership to ensure absolute alignment between what we build, say and stand for.
If defining a category, stewarding institutional trust at scale and building one of India’s most consequential financial brands excites you, this role will both challenge and reward you.
What You’ll Do
You’ll Excel in This Role If You
You’ll Know You’re Winning When
Why This Role Matters & What’s In It For You You are shaping how an entire nation perceives the future of money. This is a rare opportunity to define the category standards for a $2.45B unicorn and work side-by-side with founders to drive the company’s mission. You will gain an unfiltered view of how a brand scales from 10 → 100 in one of the world’s fastest-evolving industries. Very few roles allow you to shape how a nation learns to trust a new financial system. This is one of them.
Hiring Process Here’s what your journey with us looks like:
Where We Work We believe the best ideas emerge when people build together. Collaboration, speed and trust come alive when teams share the same space.
With this belief, we operate as a work-from-office organisation. This role is based out of our Bangalore office, where energy, alignment and innovation move in real time.
Perks That Empower You We believe great people deserve great experiences.
Ready to Build What’s Next? If you’re looking for a role that gives you direct access to high-stakes decisions, deep impact and a chance to build the future of finance, this is it.
Join CoinDCX and help us make crypto accessible to every Indian, together.
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