Software Engineer - E4 (Frontend)

Who are we?

Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization : the belief that technology must adapt to the user, not the other way around.

At the heart of userization philosophy is ScreenSense , our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.

This intelligence powers our entire product suite.

• Digital Adoption helps users get productive faster.
• Product Analytics uncovers friction and closes adoption gaps.
• Mirror allows employees to train in safe, simulated environments.

These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.

Our upcoming AI-first products are already creating a buzz in the market.

• Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
• Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.

Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.

Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.

At Whatfix, we’re not just making software easier—we’re making AI work for people.

The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.

Customers : 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.

Investors: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.

Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:

• Won the 2025

AI Breakthrough Award

for the Overall AI-based Analytics Solution of the Year

• Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
• With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
• Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
• We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
• Stevie

Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.

• Winner of the ISG Paragon

Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.

• RemoteTech Breakthrough Awards

winner for “Software Asset Management Solution of the Year”

These recognitions are matched by business performance:

• Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year
• Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
• Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
• Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal

About the Role

We are hiring frontend engineers at Whatfix who are passionate about building intuitive, high-quality user experiences enhanced by GenAI. Our POD-agnostic approach allows us to evaluate candidates purely on frontend depth, engineering mindset, and problem-solving ability. Final team alignment is thoughtfully done based on skills, interview outcomes, and product needs. You’ll contribute to experiences used by millions, with a strong focus on performance, usability, and scale.

Why POD-agnostic?

This model ensures you join a team where your frontend strengths create the highest product and user impact .

E4 Expectation (Equivalent SDE 2):

Hands-on frontend engineer with strong fundamentals in modern frameworks, UI engineering, and a growing ability to build scalable, maintainable interfaces.

Our Team:

The Engineering team at Whatfix provides end-to-end engineering throughput that forms part of core platforms and services that drive Whatfix's business. Our team is responsible for creating the Customer Platform and everything around it - be it Analytics, Infrastructure, or Core Algorithms. The team owns and is responsible for all pieces that we design, build and support end to end for Whatfix product/ business.

Our product is built around a core of JAVA with enterprise businesses using the Whatfix system. On a monthly basis, millions of interactive guides are processed. Building, testing, and deploying to any of our environments are as simple as pushing a commit to a git branch. We like to keep our technology up-to-date. All of the technology is built and maintained by this small development team, so from day 1, the software you write will be used by people from all over the world.

Key Responsibility:

• Design and develop highly scalable, reliable and fault tolerant systems for one of the world’s fastest growing startups
• Understand the customer needs; design & implement
• Envision project goals, product architectural solutions with a high focus on detail to ensure successful implementation
• Articulate complex problems communicating viable architecture and design approaches in a clear and concise manner
• Enhance the agile SDLC within the Development Team through new learning, continued growth, and applying industry best practices and processes
• Occasionally participate in customer demos & provide inputs wherever required
• Keep optimizing & automating mundane tasks.

Requirements:

• Bachelor's or Master's degree in Computer Science, Engineering, or a related field.
• 4-7 years of experience as a full-stack developer
• Strong understanding of data structures, algorithms, and distributed systems.
• Proficiency in one or more programming languages such as JavaScript, TypeScipt, and Java.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and handle multiple tasks simultaneously.

Must-Have:

• Hands-on experience with HTML, CSS, SCSS, TypeScript & JavaScript. (must have)
• Proficient in building user interfaces with React and its ecosystem (React Router, Server-side Rendering, Context API, React Hooks) (must have)
• Webpack build tool with module federation & Micro front-end architecture experience is a plus
• Web extension development experience (preferred)
• In-depth understanding of cross-browser compatibility and solutions
• Experience with backend development (Java preferred)
• Experience building microservice using frameworks like Spring and microservice architecture
• Proven experience working in a fast-paced environment, preferably for internet companies, products, or startups
• Strong grasp of design principles and their practical application
• Eager to learn and thrive in a collaborative team environment

Good to Have:

• Experience building or integrating AI-driven product features in SaaS or enterprise environments.
• Exposure to GenAI technologies such as LLMs, vector databases (Pinecone, Weaviate, FAISS), or RAG-based architectures.
• Familiarity with LangChain, LlamaIndex, or OpenAI API integrations.
• Knowledge of information retrieval, embeddings, or semantic search .
• Hands-on work with content or data systems (SharePoint, Confluence, internal wikis, etc.)

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
• At Whatfix, we deeply value collaboration, innovation, and human connection. We believe that being together in the office five days a week fosters open communication, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of flexibility in balancing personal and professional priorities. To support this, we offer the option to work from home up to two days per month.
• In any situation that requires additional flexibility, we’re open to considering exceptions on a case-by-case basis to ensure you’re supported in managing both work and life seamlessly.