Creative Designer - Team Lead - Paytm Ads

Role description

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

 

About the team:

Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG.

 

About the Role:

We’re seeking a Creative Design to own and drive the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem.

As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives.

 

Key Responsibilities:

• Resize and adapt brand-provided creatives across multiple ad formats (Display, Video, Audio).

• Design ad creatives from scratch for branding and performance campaigns.

• Create mockups and visual concepts for sales pitch decks, media kits, and new ad formats.

• Edit and optimize video and motion creatives using Premiere Pro and After Effects.

• Format and optimize audio ads as per platform and delivery specifications.

• Ensure creatives meet IAB and platform guidelines (sizes, formats, file limits).

• Support quick turnarounds in a high-volume ad operations environment.

Required Skills & Tools

• Adobe Photoshop, Illustrator

• Figma

• Adobe Premiere Pro, After Effects

• CorelDRAW

• Familiarity with online design tools and basic audio editing tools

 

Qualifications:

• 8–10 years of experience in creative or visual design, with at least 1–2 years in a lead or managerial role.

• Strong portfolio showcasing marketing collaterals, digital banners, video snippets, and ad creatives.

• Proficiency in tools like: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) & Figma

• Basic knowledge of motion/animation is a plus.

• Experience working with cross-functional teams and stakeholders.

• Proven ability to deliver high-quality work under tight deadlines.

• Excellent communication and project management skills.-Experience working with external clients or brand teams.

• Preferred: Background in ad-tech, digital marketing, or performance marketing.

What You’ll Gain

• Ownership of the design for a fast-growing ad platform reaching millions.

• Opportunity to work on diverse campaigns..

• Leadership role with visibility across business, marketing, and product functions.

• Fast-paced, collaborative, and entrepreneurial work environment.

 

Why join us?

• A collaborative output driven program that brings cohesiveness across businesses through technology

• Improve the average revenue per use by increasing the cross-sell opportunities

• A solid 360 feedback from your peer teams on your support of their goals

• Respect, that is earned, not demanded from your peers and manager

Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!