About the Company
Who are we? Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption helps users get productive faster.
- Product Analytics uncovers friction and closes adoption gaps.
- Mirror allows employees to train in safe, simulated environments.
These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.
Our upcoming AI-first products are already creating a buzz in the market.
- Seek is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
- Whatfix Mirror 2.0 is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers
: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors
: A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
- Won the 2025 AI Breakthrough Award for the Overall AI-based Analytics Solution of the Year.
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Winner of the ISG Paragon Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards winner for “Software Asset Management Solution of the Year.”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year.
- Listed on the Financial Times & Statista's High-Growth Companies Asia-Pacific 2025 list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023.
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal.
Be one of the key Leaders in this awesome journey of building a billion-dollar company!
About the Role
We’re looking for a Design Lead to join our Product Design and UX Research team, where you'll help define our DAP experience strategy and guide a team of talented designers toward successful outcomes. This role is both strategic and hands-on, ideal for someone who thrives in a player-coach capacity. You’ll play a key role in expanding the DAP category and shaping how our multiple products work together to create greater value, developing strategies that seamlessly integrate them to drive cohesive, user-centered solutions across the ecosystem. As a design leader, you can coach and support your teams to thrive in fast-paced, hyper-growth environments.
As our ideal candidate, you can oversee, support, and empower the designers to do their best work.
You’re capable of zooming out to set the team
vision and drilling down to the details to help solution and assess the polish of the work. You understand the importance of building a strong team culture, building trust, creating collaborative relationships with our product and engineering partners to innovative solutions through human-centered design, and upskilling everyone around them in the process.
Responsibilities:
- Lead and manage Design for our DAP Tribe, one of 4 Tribes within Whatfix.
- Work with Design leadership and cross-functional partners to align DAP strategy to overall business goals and product strategy.
- Help to define the DAP design vision that supports our product strategy and actively align design teams efforts to achieve it.
- Drive the design quality, practice, and offerings for our DAP product line that meet our business, customer, and end-user goals.
- Lead and mentora team of DAP designers through the end-to-end design process, championing and encouraging innovation, creative thinking, new ideas and solutions.
- Own craft and capability output across key DAP projects, ensuring each project deliverable is of the highest quality and meets the Design teams defined standards.
- Represent the needs and voice of the user wrt to our DAP offering, championing these needs with cross-functional partners to help prioritize planning and process.
- Act as a strategic partner to product and technology leads on DAP to ensure prioritization and delivery of key products and features through an inclusive design process.
- Assess performance and provide career guidance for members of the DAP design team.
What We’re Looking For:
- Industry Experience:
7-10 relevant industry experience, with 2-3 of those years managing designers as a player-coach
. We’re looking for design leaders who know when and how to roll up their sleeves to multiply their teams.
- Fostering Creative Environments: Experience creating environments where design teams can do high-quality, creative, hypothesis-driven work.
- Human centered approach: Proven experience with driving and applying human-centered design processes while collaborating with customers, engineering, product management, and user researchers.
- Collaborative Mindset: Strong communicator and team player, comfortable working across product teams to break down silos and drive collective success.
- Craftsmanship & Execution: A deep commitment to design excellence and attention to detail, ensuring user-centered solutions are validated and aligned with business goals.
- Strong Portfolio: A strong portfolio that represents the outcomes of your approach, contributions as a design leader, and shipped work to a mass market.
- Proactive communicator: Highly proactive with exceptional communication and interpersonal skills.
Why You’ll Love This Role:
- Our team is at the forefront of building and expanding the DAP category. You’ll have the chance to lead cutting-edge design projects that truly shape how people interact with digital tools.
- You’ll coach your team to thrive in a fast-paced, hyper-growth environment while driving innovation through human-centered design.
- As a catalyst for creativity, you’ll work on solving complex, diverse challenges that deliver real value for our customers and our business.
Reporting Structure:
This role reports directly to the
Global Head of Design and UX Research
.