Director, WWPM - AirPods and Vision

Summary Apple is seeking a creative and execution-oriented Director of Worldwide Product Marketing (WWPM) to drive the strategy and support the execution for our groundbreaking work in audio and vision wearables. This is an opportunity to shape the future of how hundreds of millions of users see and experience the world. You will be a key voice in defining the strategy, product roadmap, story-telling, partnerships, and launch for two exciting lines of business.

Description As the lead for AirPods and Vision Products, you will have the opportunity to make an impact on customers around the globe. You will be responsible for developing and implementing an innovative and comprehensive roadmap and product marketing strategy for two lines of business ripe for innovation. You will lead a high-performing team of product marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making. The role is part of the WWPM leadership team reporting to the Vice President of WWPM.

Responsibilities

• Strategy & Vision: Develop and champion a clear, compelling, and differentiated product strategy for both AirPods and Vision products encompassing current and future offerings, fundamental technology developments, business model, and partnerships.
• Influence & Advocacy: This role requires significant influence and advocacy across the organization. You will need to effectively communicate complex technical concepts to a broad audience, build consensus around strategic priorities, and drive alignment across diverse teams. Build and maintain relationships with key ecosystem partners, developers, and thought leaders.
• Market Intelligence & Competitive Analysis: Continuously monitor the product and service landscape, identifying emerging trends, competitive threats, and opportunities for innovation. Use market research and customer insights to inform product development and marketing strategies.
• Cross-Functional Leadership: Collaborate closely with engineering, design, and other teams to ensure alignment on product strategy, messaging, and execution. Establish metrics and measurement systems to track product adoption and market impact.
• Product Launch & Go-to-Market: Lead the planning and execution of successful product launches for all relevant products and features, ensuring seamless integration with broader marketing campaigns and maximizing market impact. This includes defining key messaging, developing compelling product demonstrations, and working cross-functionally to ensure a cohesive customer experience.
• Team Leadership & Development: Build, mentor, and inspire a high-performing team of product marketing professionals, fostering a culture of excellence, collaboration, and continuous learning. Guide regional teams on messaging and positioning for global markets.

Minimum Qualifications

• 15+ years of experience in product marketing, with a significant focus on audio, wearables and/or AR/VR technologies.
• Experience leading and managing high-performing teams, fostering a culture of innovation, collaboration, and accountability.

Preferred Qualifications

• Deep understanding of audio, wearables and spatial computing, trends, and applications, with a demonstrated ability to articulate a compelling vision for the future. Ability to “see around corners” and help anticipate developments in a fast-moving domain.
• Ability to analyze market data, customer insights, and competitive intelligence to inform strategic decision-making.
• Ability to develop a comprehensive strategy and translate it into actionable plans with measurable results.
• Proven customer focus and curiosity.
• Experience positioning, launching, and pricing consumer hardware products.
• Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.
• Demonstrated business acumen, including the ability to trade off priorities in service of the business.
• Structured thinker with a strong analytics background.
• Self-starter, ability to focus and execute with an eye for details.
• A deep appreciation for Apple's values and a commitment to delivering exceptional products and experiences to our customers.
• A sense of humor and the ability to handle ambiguity with grace.

Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $290,600 and $464,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.

Apple accepts applications to this posting on an ongoing basis.