Senior Research Analyst

Job Description

AT NIQ, YOU CAN GROW YOUR CAREER WITH US!

Have you ever wanted to modernize a brand and bottle design for an iconic beer company? How about discovering the next big energy drink? Or be part of building strategies for the biggest brands in the world?  With BASES, you can!

With best-in-class research and predictive analytical tools, NIQ's Innovation Practice (BASES) is at the core of our client's new product ideas, product messaging, fresh packaging designs, optimal product launches as well as long-term brand strategies of what to bring to the market and how to price new products. In BASES, you will work with industry-leading marketers across the globe and see your work come to life.

Join the Innovation team and work with our clients as a problem solver and the voice of NIQ at our clients, as a Research Analyst.

The work we do makes a significant difference in how businesses and brands perform in markets around the world. At NIQ, we all share a commitment to our core values of being simple, open, and integrated into how we work — with each other, our partners, and our clients.

RESPONSIBILITIES

• Assists in pre-field project set up (for example: questionnaire preparation, sample composition, database design)
• Summarises data for the production of charts, graphs and reports
• Analyses in-market data
• Uses internal tools and data sources
• Analyses study results and writes draft reports and presentations
• Reviews data for errors and inconsistencies
• Prepares client correspondence
• Interacts with client contacts on a routine basis
• Attends client meetings and presentations occasionally in person but most often virtually
• Drives time/cost effectiveness on projects
• Mentors junior team members as well as provides guidance to peers
• Good teamwork skills

REQUIREMENTS

Knowledge of:

• Microsoft Word, Excel, and PowerPoint
• Statistics and marketing research techniques

Skills:

• Strong Business English knowledge, both verbal and written (and local language if required)
• Good business and financial acumen (including business environment and client)
• Good analytical skills
• Understanding of the key principles of forecasting
• Good communication skills & visualisation skills – interested in storytelling techniques
• Comfortable working in a digital-enabled environment
• Ability to work within a virtual environment

Education and Experience:

• University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA
• 2-3 years’ experience in Marketing Research
• Strong analytical mind and excellent numerical skills
• Good organisational skills
• Strong interpersonal skills
• Business acumen

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai\-safety\-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news\-center/diversity\-inclusion