Lead Associate - Buying (L&L Category)

Roles & Responsibilities

Develop and manage the product roadmap for assigned apparel categories, aligning with brand strategy and business objectives.

Conduct market research, trend analysis, and competitive benchmarking to identify opportunities for innovation and differentiation.

Collaborate with design, merchandising, sourcing, and marketing teams to develop and launch new product collections.

Work closely with production teams and to some extend with vendors to ensure product quality, cost efficiency, and timely delivery.

Analyze sales data, customer insights, and market trends to drive continuous product improvement and refine assortment planning.

Work with marketing and branding teams to develop compelling go-to-market strategies and product storytelling.

Monitor key performance indicators (KPIs) and prepare reports for senior management on product performance and market trends.

Responsible for achieving BM and revenue as per budget

E-co

mEcom specific product assortment : Taking feedback from category team and demand teams, consolidating the same, research for latest online trends in line with brand guardrails and converting into assortment plan for online channe

lManaging site merchandising – Ensuring Product listing is done, Inventory is live and Discount uploading is done and ASP is maintained by respective category tea

mCollaborating with store/pricing/category/demand team for driving promotion/visibility strategie

sManage omnichannel business with stakeholders

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Qualifications & Experien

ce

Strong communication ski

llsThe ability to thrive in a fast-paced, start-up environm

entStrong MS Excel skills with numbers acumen and be comfortable in collecting, analyzing and interpreting d

ataStrong SQL skills and familiarity with business analytics tools like Power BI is an added p

lusCreative & analytical problem-solving mind

setAbility to work as part of a team & collaborate with oth

ers