Who are we?
Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy
Userization
: the belief that technology must adapt to the user, not the other way around.
At the heart of userization philosophy is
ScreenSense
, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.
This intelligence powers our entire product suite.
- Digital Adoption
helps users get productive faster.
- Product Analytics
uncovers friction and closes adoption gaps.
- Mirror
allows employees to train in safe, simulated environments.
These are embedded with Whatfix
AI Agents
which supercharge creation, insights, and user guidance.
Our upcoming
AI-first products
are already creating a buzz in the market.
- Seek
is an AI-native assistant that not only knows your business context but can also act across applications to get work done on your behalf.
- Whatfix Mirror 2.0
is the world’s only System plus Role simulation with a complete assessment to lead the Gen AI simulation category.
Together, these products reflect Whatfix’s commitment to building enterprise-ready AI teammates that maximize productivity and ROI. It gives users a unified, intelligent way to find answers across systems, apps, and knowledge silos and helps anyone looking to deliver fast and contextual answers.
Whatfix is bridging the gap between rapid technological change and human enablement—ensuring AI is not only embedded but also usable, trusted, and outcome-driven for every employee.
At Whatfix, we’re not just making software easier—we’re making AI work for people.
The company has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries.
Customers
: 700+ enterprise customers, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS Supply Chain Solutions.
Investors:
A total of ~$270 million USD has been raised as yet. Most recently Series E round of $125 Million USD led by Warburg Pincus, with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer, Peak XV Partners, and Stellaris Venture Partners.
Whatfix’s leadership is consistently recognized across top industry analysts and business rankings:
AI Breakthrough Award
for the Overall AI-based Analytics Solution of the Year
- Only DAP to be recognized as a “Leader” across various DAP reports for the past 5+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards.
- Named a Gartner Customers’ Choice for DAP for the second year in a row (2024 and 2025)—the only vendor in the market to earn this distinction consecutively.
- We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a super-high CSAT of 99.8%
- Stevie
Award winner in the category (Bronze): Customer Service Department of the Year – Computer Software - 100 or More Employees.
- Winner of the ISG Paragon
Innovation Award in partnership with Sophos (customer) for the EMEA region and finalist in the Transformation Award category.
- RemoteTech Breakthrough Awards
winner for “Software Asset Management Solution of the Year”
These recognitions are matched by business performance:
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fifth Consecutive Year
- Listed on the
Financial Times & Statista's High-Growth Companies Asia-Pacific 2025
list.
- Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
What You'll Do
- Design, build, and maintain scalable backend services using Java and Spring Boot.
- Own key features end-to-end from design and development to testing, deployment, and monitoring.
- Work on data modeling and storage solutions using SQL and NoSQL databases, with a focus on performance and reliability.
- Implement distributed caching strategies to improve system responsiveness and scalability.
- Collaborate with Product, Design, and other Engineering teams to translate functional requirements into technical solutions.
- Drive system design, performance optimization, and code quality initiatives across services.
- Contribute to code reviews, design discussions, and mentoring of junior team members.
- Play a critical role in shaping technical direction, especially across modules or product surfaces.
- A proactive and ownership-driven attitude, with a focus on continuous improvement and innovation
- A customer-first mindset, with the ability to align technical direction with business objectives and customer needs.
Must-Have Skills:
- Strong programming skills in Java with hands-on experience in Spring Boot.
- Solid experience with relational (SQL) and non-relational (NoSQL) databases.
- Experience with distributed caching systems like Redis or Memcached.
- Strong understanding of system design, API development, and performance optimization.
- Ability to write clean, maintainable, and well-tested code.
- Comfortable operating in a fast-paced, agile environment with cross-functional collaboration.
Nice-to-Have:
- Exposure to mobile product ecosystems and architecture considerations.
- Familiarity with front-end technologies like JavaScript/React JS
- Prior experience in SaaS, B2B, or large-scale platform development.
Qualifications:
- 8–13 years of experience building robust, scalable backend systems in a product-first environment.
- Proven ability to own and deliver features independently while collaborating across functions.
- Experience in leading technical initiatives with a focus on scalability, performance, and reliability.
- Demonstrated mentoring capabilities and a proactive approach to engineering excellence.
Why Join Us?
- Be part of a fast-growing team driving critical backend infrastructure for Whatfix products.
- Opportunity to work on modern technology stacks and contribute to systems at scale.
- Transparent growth path with clear expectations and regular reviews.
- Flexible work environment with high ownership and impactful challenges.
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers.
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
- We are an
equal opportunity employer
and value diverse people
because of
and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status
- At Whatfix, we deeply value
collaboration, innovation, and human connection
. We believe that being together in the office five days a week fosters
open communication
, strengthens our sense of community, and accelerates innovation—ultimately helping us achieve our goals more effectively. At the same time, we recognize the importance of
flexibility
in balancing personal and professional priorities. To support this, we offer the option to
work from home up to two days per month
.
- In any situation that requires additional flexibility, we’re open to
considering exceptions on a case-by-case basis
to ensure you’re supported in managing both work and life seamlessly.