General Manager- Category

Roles & Responsibilities :

Business strategy: Create a sustainable business model in the category for ongoing business: Go deep, understand where opportunities are and create a viable business model to service the opportunities

Own the business: Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them. Own pricing strategy based on market potential, consumer insights, margins, competitive signal

Know the customer: Deeply understand customer behavior, develop new customer Insights, Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc. Move the industry with you!

Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required

Partner management : Develop deep and long-standing relationship with the companies Lead a partnership-relations team to identify strategic partners, negotiate better terms of trade and deals for our customers · Create a comprehensive companies management strategy and governance framework

People leadership : Build, retain and groom a strong team to deliver across functions · Set goals, define KPIs and ensure team tracks effectively towards goals

1. Have a thorough understanding of the industry, trends/events, and continually monitor competitor/industry developments. Customer understanding
2. Strong focus on customer needs, both existing and potential, and use that knowledge to deliver a customer experience that is unparalleled
3. Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior
4. Conduct financial analysis of business opportunities to meet P&L goals, drive necessary promotions, campaigns basis insights .
5. Work with marketing to identify the best ROI initiatives to build awareness and encourage trial across channels – SEM, SEO, TV Commercials, etc.
6. Understand SEM, SEO and Email marketing – identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders
7. Work on relevant assortment, enable its discovery and ensure conversion.

Desired Skills:-

1. Min 6 years of FMCG experience in retail in category, brand and PnL roles, Food and Beverages experience is preferred
2. Demonstrated ability to identify customer needs and solve ambiguous problems along with inventing new ways to meet the needs.
3. Tenacity to develop ideas independently and thrive in a fast-paced start-up environment
4. Proven analytical thinking, project management skills, attention to detail and exceptional organizational skills are essential
5. Excellent verbal and written communication with interpersonal skills
6. Extreme attention to detail and willingness to roll up your sleeves
7. Passionate about the grocery sector in India