Commercial Events Marketing Manager

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Commercial Events Marketing Manager

Job Description Manage the development, delivery, and analysis of integrated go-to-market programs for a country that include all products, solutions and services sold in the country; all customer segments; and all types of partner marketing. Manage the development/delivery/analysis of integrated go-to-market (GTM) programs for a country. Typically found in small countries/sub-regions where the infrastructure does not allow for specialization, so the role must support all GTM activities within that country. Includes all products/solutions/services sold in the country, all customer segments (horizontal, vertical/industry, key accounts) and all types of partner marketing (channels, alliances, sponsorships, promotional).

Responsibilities

• Develops and secures approval for GTM plans and budgets.
• Directs cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
• Manages/monitors delivery of pre-determined messaging/content.
• Executes/monitors pre- determined customer segmentation strategies and experience plans.
• Tracks and reports marketing metrics/goals/benchmarks.
• Develops closed-loop post- analyses for marketing programs, and identifies/executes indicated actions.
• Performs marketing support activities as needed, e.g. Siebel MRM/CRM, PO and accrual management, collateral fulfillment.
• Assists Sales with development of sales training materials.

Education And Experience Required

• BA or BS in Marketing or related field, MBA preferred.
• 5+ years marketing experience including offering marketing, segment marketing, channel marketing and partner marketing.
• Agency, sales and/or channel experience a plus.

Knowledge And Skills

• Knowledge of marketing principles, practices, tactics and tools.
• Knowledge of offering, segment, partner and account-based marketing.
• Knowledge of advertising/direct marketing/research vendor practices and procedures.
• Understanding of the industry, offering categories and company offerings/strategy.
• Solid project and budget management skills.
• Excellent written/oral communications.
• Strong analytical skills.
• Strong interpersonal skills.
• Ability to manage and influence virtual teams.
• Strong negotiating skills.
• Ability to interface effectively with multiple levels of management and functional discipline.
• Strong influencing skills.

This position is subject to a background check(s), including criminal, credit, and/or employment references. The candidate is required to complete the background check(s) once an offer has been accepted. This will be conducted by SUSE’s external provider, where legally permitted.

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