Sales Strategy Manager

Job Description

About the role:

The Sales Strategy Manager plays a critical role in driving data led decision making across the sales organisation. This role is responsible for transforming complex data sets into actionable insights that enhance market understanding, customer segmentation, deployment model effectiveness, and seller productivity. The ideal candidate combines strong analytical capability with commercial acumen to identify opportunities that improve revenue performance and strategic execution.‑led decision making across the sales organisation

Your future Responsibilities:

• Gather, match and structure disparate data sets (market, customer, orders, financial) providing comprehensive and robust basis for analysis and insight
• Develop and maintain segmentation models to understand customer behaviour, growth potential, and market opportunities
• Analyse market trends, competitive intelligence, and customer datasets to identify target segments for acquisition, expansion, and retention strategies
• Support structuring and development of business cases for strategic and transformation initiatives working with finance to access and validate key financial data and outputs
• Build dashboards and reports that visualise analysis and insights that are relevant, valuable and impactful to the audience
• Partner with Sales, HR, Finance and Revenue Operations teams to ensure segmentation insights aligned go to market planning and account prioritisation
• Evaluate sales deployment design, coverage models, role definitions, and capacity to optimise resourcing against market opportunity
• Support planning team where need to provide insight into annual business planning, territory design, and quota setting
• Provide insights into the overall effectiveness of sales programs, initiatives, and enablement activities
• Support development of Senior leadership decks and Board level presentations
• Maintain relationships with data source owners, providing new requirements and understanding changes and planned developments

Your Profile:

• 5+ years in data science, analytics and insight generation
• Strong analytical skills with experience in data modelling, statistical analysis, predictive analytics, forecasting and data visualisation
• Proficiency in analytics tools such as Excel, Power BI, Tableau, SQL, or similar
• Ability to simplify complex data into clear, compelling insights for non‑technical audiences
• Commercial acumen and experience of constructing business cases
• Understanding of sales processes, go‑to‑market models, and commercial metrics
• Proven experience working with large datasets and CRM systems (e.g., Salesforce, Dynamics)
• Ability to create visualisations and data driven storylines that resonate with senior audiences
• Excellent stakeholder management and communication skills
• Knowledge of B2B sales environments, particularly information services, SaaS, or professional services is preferable
• Degree in business, economics, data science, mathematics, or a related field

What we offer:

• An exciting job in a globally active company
• Mentoring: You can expect intensive support and qualified feedback from one of our mentors during your induction
• Training: A comprehensive training program within our Global Client Delivery Academy and a variety of other training options in our comprehensive learning portal
• Work-life balance: Working time account, flexible working hours and hybrid working
• Further development: Excellent growth and career opportunities at local & international level
• Togetherness: Working together in a dynamic, global environment characterized by team spirit and an appreciative atmosphere
• A high degree of responsibility with the market leader in the industry with one of the largest product portfolios
• Flat hierarchies, an open corporate culture and a very pleasant working atmosphere
• Modern office in a central location with state-of-the-art infrastructure

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai\-safety\-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news\-center/diversity\-inclusion