EMEA ISV Marketing Advisor

Remote Work: Hybrid Overview: At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.

Come make an impact every day at Zebra.

Zebra Technologies is seeking an experienced and proactive EMEA Lead for ISV (Independent Software Vendor) Marketing to join our dynamic team. As the owner of the ISV marketing strategy in the region, you will be instrumental in driving the capacity, capability, and go-to-market (GTM) maturity of our ISV community. This role requires a true marketing expert to act as a strategic advisor to both our key ISV partners and the internal business, guiding them across the entire "Build, Market, Sell" lifecycle. You will be responsible for creating and executing innovative co-marketing programs that generate pipeline and elevate Zebra's presence within this critical partner ecosystem .

Responsibilities:

• EMEA ISV Marketing Strategy: Own and execute the marketing strategy for the EMEA ISV program, with a primary focus on our most strategic partners.
• Drive Partner GTM: Drive the growth and marketing maturity (Capacity and Capability) of our ISV community through strategic GTM programs and initiatives.
• Strategic Advisor: Act as the primary strategic advisor for key ISVs, guiding them on how to best build their solutions, market them effectively, and sell alongside Zebra.
• Tiered Engagement Model: Deploy and adapt our Partner engagement models to effectively scale marketing efforts and apply the right resources across our diverse ISV community.
• Demand Generation: Design and implement a variety of joint demand generation activities, including digital campaigns, webinars, and content marketing, that deliver a measurable return on investment (ROI).
• Internal Collaboration & Support: Work closely with the channel sales team and provide critical support and guidance for our Field Marketing Managers (FMM), Channel Marketing Managers (CMM), and Distribution partners to ensure seamless program execution.
• Value Proposition: Create compelling joint value propositions and messaging that articulate the unique benefits of Zebra's solutions combined with our partners' software.

Qualifications:

• Experience: 5-7+ years of experience in B2B marketing, with a strong preference for experience in partner marketing, channel marketing, or alliance marketing within the technology/software sector.
• ISV Ecosystem: Proven experience working with or for Independent Software Vendors (ISVs) is highly desirable.
• Marketing Expertise: Demonstrable expertise across a range of marketing disciplines, including digital marketing, demand generation, and lifecycle marketing.
• Tiered Programs: Experience deploying tiered partner programs or frameworks
• Proactive & Results-Oriented: A self-starter with a proven ability to lead, manage multiple projects, set clear goals, and drive to completion in a fast-paced environment.
• Relationship & Influence: Exceptional interpersonal and communication skills, with a proven ability to build rapport, influence, and act as a credible advisor to partners and internal stakeholders.
• Education: Bachelor's degree in Marketing, Business, or a related field.

Benefits:

• 25 days of vacation
• Up to 32 hours paid time off per year to volunteer with a charity of your choice
• Reward & Recognition scheme - earn points to spend online
• Training and personal development in soft skills and hard skills, access to our internal learning portal and internal career opportunities within Zebra departments
• Annual bonuses based on financial results
• Yearly salary increases according to individual performance
• Employee referral bonus for bringing New Talent to Zebra
• Pension Scheme with a matched contribution up to 7%
• Private medical and dental cover
• Access to an innovative online learning platform
• Cycle to work scheme
• Employee Assistance Program

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

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