Marketing Programs Lead

Company Overview Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world’s most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow’s challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.

Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

Position Summary Arcesium is seeking a talented and highly motivated Marketing Programs Lead to join our Account-Based Marketing (ABM) team within Client and Partner Development. In this role, you will play a critical part in designing, executing, and optimizing scalable ABM programs that support revenue growth and deepen engagement across priority accounts. You will work cross-functionally with Sales, Marketing Operations, and Product and Corporate Marketing to deliver data-driven, end-to-end ABM programs that accelerate deal cycles and strengthen pipeline performance.

Responsibilities

• Own and execute global ABM programs and playbooks for one or two of our target segments managing end-to-end campaign delivery across multiple channels from campaign ideation and email creation to execution, reporting, and optimization.
• Develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers, buyer personas, and stages of the sales cycle.
• Partner closely with Sales teams to understand target account goals, buying committee dynamics, and deal stages, translating insights into tailored marketing strategies that drive engagement and pipeline acceleration.
• Partner with the ISR team to review early-stage pipeline health and encourage conversion by sharing intent data, insights, and best-practice guidance that support opportunity creation and progression.
• Collaborate with Marketing & Sales Operation teams to ensure accurate tracking, attribution, and measurement of campaign performance and effectiveness, and overall channel impact.
• Work cross-functionally with Corporate and Product Marketing to develop compelling, cohesive messaging that align with Arcesium’s value proposition, sales initiatives, and broader ABM strategy.

Qualifications

• At least 6 years of ABM and demand generation experience, preferably within technology, financial services, or fintech environments.
• Strong understanding of account-based marketing principles and best practices including account segmentation, personalization, and multi-channel orchestration.
• Expertise in managing events and digital marketing programs overseeing the full lifecycle from strategic planning through execution and post-campaign analysis.
• Hands-on experience with CRM and marketing automation platforms, such as Salesforce, HubSpot, or similar tools.
• Data-driven mindset with the ability to analyze campaign performance and optimize results.
• Excellent communication and project management skills, with a demonstrated ability to manage multiple initiatives, collaborate cross-functionally, and consistently meet deadlines.
• An unwavering attention to detail, paired with a high standard for quality and execution.

The expected annual base salary for this position is $135,000 - $155,000. Our compensation package includes variable compensation in the form of a year-end bonus, guaranteed in the first year of hire, benefits including medical and prescription drug coverage, and 401k contribution matching.

The applicable annual base salary paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

Remote eligible states include: NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, GA

Arcesium's Personal Data Privacy Notice for Candidates is linked here.

Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law. Note that for us, this is more than just legal boilerplate. We are genuinely committed to these principles, which form an important part of our corporate culture, and are eager to hear from all qualified individuals.