P5 Senior Lead - Startup Growth

PAYU PAYMENTS PRIVATE LIMITED About the Team Join PayU's dynamic StartUp Sales team, a specialized unit within our Growth Sales Business Unit focused on empowering the next generation of entrepreneurs and startups. Our team is dedicated to building meaningful partnerships with startup founders, investors, and the broader startup ecosystem across India. We work at the intersection of fintech innovation and startup growth, providing tailored payment solutions that scale with emerging businesses.

The StartUp Sales team operates with an entrepreneurial mindset, leveraging data-driven strategies and cutting-edge marketing technologies to identify, engage, and convert high-potential startup leads. We pride ourselves on understanding the unique challenges and opportunities within the startup landscape, positioning PayU as the preferred payments partner for India's most promising ventures.

About The Role We are seeking a dynamic and results-driven Senior Lead - StartUp Growth to spearhead our demand generation efforts specifically targeting the startup ecosystem. This role sits at the critical intersection of marketing strategy and sales enablement, requiring a hands-on professional who can design, execute, and optimize multi-channel growth campaigns from the ground up.

As a key contributor to our StartUp Sales team, you'll be responsible for building and nurturing our startup lead pipeline through sophisticated marketing automation, performance campaigns, and strategic content distribution. This position demands both strategic thinking and tactical execution, with a focus on generating high-quality leads from startup founders, investors, and key decision-makers within the startup community.

The ideal candidate will thrive in a fast-paced, data-driven environment and possess the technical expertise to independently manage complex marketing systems while collaborating effectively with cross-functional teams.

Responsibilities

• Design and execute comprehensive multi-channel strategies to identify and generate qualified leads from the startup ecosystem for the sales team
• Manage and optimize performance marketing campaigns (Google Ads, LinkedIn Ads, etc.) focused on startup leads, including budget management and sophisticated targeting
• Conduct thorough keyword research and technical SEO audits, collaborating with the Content team to optimize existing and new content for search visibility targeting startup founders, investors, and the broader startup community
• Design, build, and deploy complex email campaigns and automated marketing journeys (founder nurturing sequences, investor engagement workflows, startup milestone automation) from scratch
• Oversee comprehensive list segmentation, data health maintenance, and lead scoring to ensure effective targeting and high deliverability across startup stakeholders
• Partner with internal teams to optimize landing pages and relevant website sections for conversion rate optimization (CRO) specifically targeting startup engagement and partnership interest
• Own marketing analytics end-to-end, including setting up tracking systems, dashboards, and comprehensive reporting on key funnel metrics (MQLs, SQLs, Conversion Rates, ROI, CAC)
• Design and execute systematic A/B tests across emails, advertisements, and landing pages to continuously improve campaign performance and operational efficiency
• Provide regular, detailed performance reports and actionable insights to Sales and Leadership teams
• Collaborate closely with Content & Community teams to amplify content output and ensure effective distribution via performance channels within the startup ecosystem
• Provide the Sales team with data-backed insights on startup lead behavior and high-quality marketing materials to support outreach efforts to founders and startup stakeholders

Requirements

• 3-5 years of experience in Demand Generation, preferably within B2B, SaaS, or fintech environments
• Must demonstrate ability to design, build, and deploy complex email campaigns and automated marketing journeys (nurturing sequences, engagement workflows) independently from scratch
• Proven track record managing and optimizing B2B or SaaS paid acquisition campaigns, specifically across LinkedIn and other professional channels, with demonstrated success in generating high-value, niche leads (startup founders/investors)
• Strong practical knowledge of technical SEO, on-page and off-page optimization, with ability to conduct comprehensive audits and collaborate with content teams to drive organic visibility within the target startup ecosystem
• Expert-level knowledge of CRM platforms (Salesforce or similar) and Marketing Automation tools (Netcore or similar platforms)
• Must demonstrate capability to own marketing analytics comprehensively, including setting up tracking systems, building dashboards, and reporting on key metrics (MQLs, Conversion Rates, ROI)
• Willingness and ability to perform hands-on operational work to maintain marketing systems and ensure data integrity
• Proven ability to drive data-driven decisions and provide actionable insights to sales and leadership teams
• Strong project management and cross-functional collaboration skills
• Excellent communication and presentation abilities
• Growth mindset with entrepreneurial approach to problem-solving
• Experience working in fast-paced, target-driven environments

What we offer?

• A positive, get-things-done workplace
• A dynamic, constantly evolving space (change is par for the course – important you are comfortable with this).
• An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
• Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scale.
• Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity).

About Us At PayU, we are a global fintech investor and our vision is to build a world without financial borders where everyone can prosper. We give people in high growth markets the financial services and products they need to thrive. Our expertise in 18+ high-growth markets enables us to extend the reach of financial services. This drives everything we do, from investing in technology entrepreneurs to offering credit to underserved individuals, to helping merchants buy, sell, and operate online. Being part of Prosus, one of the largest technology investors in the world, gives us the presence and expertise to make a real impact. Find out more at www.payu.com

Our Commitment to Building A Diverse and Inclusive Workforce As a global and multi-cultural organization with varied ethnicities thriving across locations, we realize that our responsibility towards fulfilling the D&I commitment is huge. Therefore, we continuously strive to create a diverse, inclusive, and safe environment, for all our people, communities, and customers. Our leaders are committed to create an inclusive work culture which enables transparency, flexibility, and unbiased attention to every PayUneer so they can succeed, irrespective of gender, color, or personal faith. An environment where every person feels they belong, that they are listened to, and where they are empowered to speak up. At PayU we have zero tolerance towards any form of prejudice whether a specific race, ethnicity, or of persons with disabilities, or the LGBTQ communities.