Analyst - Marketing

At American Express, our culture is built on a 175-year history of innovation, shared 

values

 and

 

Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

As a part of the Global Digital Marketing Solutions COE, you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.

In the role of Analyst: Digital Publisher Partnership Solutions, you will be a part of the Enterprise Performance Channel Solutions team, which is responsible for delivering the Enterprise level strategy with major digital publishers, ongoing partnerships, and critical advertising technology. This team plays an integral part in delivering on revenue-driving business outcomes by ensuring American Express has access to best-in-class advertising solutions that future-proof our business.

You will report to the Manager within the Digital Publisher Partnership Solutions Team and will be responsible for enabling and supporting the usage of platforms and capabilities across new and emerging advertising partners.

This is an exciting opportunity to develop the Enterprise's partnerships with large, global advertising publishers. You will drive a step change in growth across multiple countries and various lines of business, during a period of significant innovation in the industry.

A successful candidate will have a track-record in Digital Performance Marketing and deep understanding of the digital media and advertising tech landscape. Expertise or experience in campaign management, measurement, and understanding of the platforms and capabilities that can be used to drive performance is a plus.

This is an exciting opportunity to join a global team of subject matter experts, while also gaining exposure to many colleagues across the business and critical Amex-external partners.

Responsibilities Include:

• Develop relationships with new and emerging advertising partners, particularly those in the AI space
• Prioritise and assess new advertising opportunities in line with business priorities
• Scope new platform capabilities to drive future performance and input into advertising technology roadmaps
• Work with central and local marketing activation teams to ensure maximum value is driven from new capabilities
• Present digital capability strategy and roadmaps to stakeholders in markets and other central teams
• Monitor internal and external digital trends and ad technologies and act as subject matter expertise (SME) for these trends to continually improve the programme and maintain competitive advantage
• Act as a SME in publisher driven performance marketing across the enterprise, representing the team in global forums and cross-market initiatives

Minimum Qualifications:

• Experience as a ‘Technical Marketer’ with an understanding of Marketing, Data and Tech used to power business goals
• Proven track record of developing new B2B relationships in the advertising industry
• Excellent partner management skills
• Excellent cross-functional collaborator
• Self-starter and initiative driven
• Exceptional program management and organisation skills
• Strong external perspective- ability to look externally at advertising landscape to understand and synthesize current and future trends, regulations, opportunities, and threats
• Excellent communication and presentation skills
• Understanding of regulatory environment surrounding advertising technology and experience working in a regulated industry would be preferable

Non-considerations for sponsorship:  

Employment eligibility to work with American Express in

the UK

 is required as the company will not pursue visa sponsorship for these positions.  

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.